“From now on, it is clear to users that their data will be used by the social network to sell customized advertisements. By pooling their forces, consumer protection authorities and the European Commission are committed to consumer rights in the EU,” she added.
Facebook will take responsibility for the misuse of data by third parties
With GDPR already in operation and data protection watchdogs across Europe keenly watching how major social media companies are storing, processing and handling consumer data, Facebook’s decision to make its privacy policies more simple to understand will ensure the platform’s continuity in the region.
According to the European Commission, Facebook’s terms of service now clearly state that the company’s business model is based on the sale of targeted advertising services to merchants based on data from user profiles. The company has also mentioned the fact that for services for which users are not being charged, they will agree to share their data and receive commercial advertising.
Last year, facing the possibility of class action lawsuits over its use of facial recognition without obtaining consent from users, Facebook had decided to obtain explicit consent from users in Europe and Canada on the use of facial recognition.
“Everyone – no matter where they live – will be asked to review important information about how Facebook uses data and make choices about their privacy on Facebook. We’ll begin by rolling these choices out in Europe this week,” it said.
“We not only want to comply with the law [GDPR], but also go beyond our obligations to build new and improved privacy experiences for everyone on Facebook. We’ve also sought input from people outside Facebook with different perspectives on privacy, including people who use our services, regulators and government officials, privacy experts, and designers,” it added.